New, old apple varieties compete for retail space

01/04/2013 12:12:00 PM
Melissa Shipman

On the other side of the argument is that with proper display techniques, there’s room for all the varieties retailers want to offer.

“A successful trend that we are seeing is that retailers will display the mainline varieties on the shelf and then rotate the new varieties on a secondary display or side-table display,” Nager said.

“They will rotate them in and out every two weeks or so, and in that way will not cannibalize sales of the drivers of the business, their mainline varieties,” he said.

Other companies also have seen this trend.

“Retailers have begun to embrace a ‘variety of the month’ program, featuring lesser-known, low-volume varieties as an in-out item or utilizing it to create awareness for and subsequent consumers for new, higher-priced varieties,” said Suzanne Wolter, director of marketing for Rainier Fruit Co., Yakima, Wash.


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Tommy Bruguiere    
Roseland,Va.  |  January, 07, 2013 at 06:13 PM

It is unfortunate that some of the older varieties are going by the wayside. The new apples are for primarily eating out of hand. Apples like the rome are used to cook with. So who is cooking these days, not many of us. I am afraid we will miss out of some of these types of apples. Still hard to beat a good tree ripened golden delicious for multipurpose apple.

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