A port city, Chennai is southern India’s distribution center for Washington apples.
“We’re not their only sponsor, but we’ll have some activities with the team to create some excitement,” she said. “We’ll have Washington Apple Days at the cricket games and combine those with in-store activities. We’ll have point-of-sale materials that tie in with the cricket team.”
The commission also reports 9% growth early in the season in exports to Asia.
“In Chinese culture red is a lucky color, so we see a strong demand for red delicious, especially for Chinese New Year, but also for Tet in Vietnam,” Lyons said.
“What’s going on is that the Chinese New Year is earlier this year, Jan. 23, so there’s a big demand earlier in the season than we normally see.”
Tet is the Vietnamese New Year.
Holiday gift boxes are on offer in Asia as well as Central America, Lyons said.