Recession hasn’t slowed asparagus sales, sources say

04/09/2010 11:41:44 AM
Jim Offner

“It’s a tight economy and for some people asparagus is a luxury vegetable, but we still anticipate a pretty good year,” he said.

Price may be a factor, but consumers can find a way to maintain their asparagus intake, said Cherie Watte Angulo, executive director of the El Centro-based California Asparagus Commission.

“There is a price point, but the American consumer is cooking more at home and is looking for bargains,” she said. “They want the most the most bang for your buck. You look for the nutritional value, the usability and quality and freshness. That means a lot to them.”

Asparagus actually is a better bargain now than it used to be, said Alan Schreiber, executive director of the Eltopia-based Washington Asparagus Commission.

“You can now buy asparagus for $1.49 or 99 cents a pound sometimes, although sometimes they’re loss leaders,” he said. “Asparagus is now a commodity product. It’s not a luxury item anymore. The price is not going to surge.”


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