Earthbound Farm plans holiday marketing promotion

10/19/2012 04:16:00 PM
Mike Hornick

Earthbound Farm is planning a seasonal promotion for its organic baby kale product.

It’s called Healthy and Delicious Holiday Sides, and will feature new recipes for holiday side dishes usingthe kale.

“Those recipes will be right on the package labels,” said Craig Hope, chief customer officer for San Juan Bautista, Calif.-based Earthbound Farm.

“In conjunction, we’ll be running a contest to give away several saute pans,” he said.

“They’re perfect for holiday cooking.”



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