Bananas Marketing

BANANAS MARKETING

Consumer trends point to variety

10/15/2013 3:58:20 PM

Consumer trends in bananas show consumers are willing to try more variety. “Consumers are increasingly engaged... Read more.


Suppliers target specific groups, outlets

10/15/2013 3:46:31 PM

Banana marketers work with retailers to reach niche consumer groups and target demographics. Turbana Corp., Coral... Read more.


Chiquita continues ‘Despicable Me’ promo

10/15/2013 3:41:44 PM

Chiquita Brands International, has focused its marketing efforts around the summer movie, “Despicable Me 2.” The... Read more.



Retailers focus on bananas with good results

10/15/2013 3:21:33 PM

Banana suppliers know retailers are the key to increasing sales, and lately they’ve seen an... Read more.


Banana supplies steady

10/15/2013 3:15:38 PM

Banana supplies have been steady for most of 2013, which has led to an increase in sales, suppliers... Read more.


Banana business update briefs

03/15/2013 2:01:15 PM

Del Monte promotes ripening product Del Monte Fresh Produce NA, Coral Gables, Fla., is working with... Read more.


Packaging keys increased retail banana sales

03/15/2013 1:40:17 PM

Bananas may be a staple produce item, but marketers say the category is not always that simple to... Read more.



Banana marketers cater to convenience-oriented

03/15/2013 1:37:42 PM

Convenience banana offerings are growing in response to consumer demand for healthy options on the... Read more.


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