Bananas Marketing

BANANAS MARKETING

Fair Trade bananas gain ground

03/15/2013 1:34:57 PM

Fair Trade bananas continue to grow within the category thanks to consumer education efforts. In fact,... Read more.


Specialty bananas fill out category

03/15/2013 1:31:15 PM

The specialty banana category is growing, according to suppliers. Dennis Christou, vice president of marketing for... Read more.


Oke USA educates consumers about growers’ lives

03/15/2013 1:28:12 PM

Oke USA, the banana importing arm of Equal Exchange, is working to educate consumers about the lives... Read more.



Banana marketers run with health message

10/12/2012 4:41:31 PM

Banana growers and distributors are promoting bananas as the ideal snack for a healthy, active lifestyle... Read more.


Stronger banana market likely into 2013

10/12/2012 4:23:41 PM

After a spring of supply disruptions and a surprisingly strong summer, banana industry sources report... Read more.


Bananas Business Updates

10/12/2012 3:47:48 PM

Banacol backs sustainability push Coral Gables, Fla.-based Banacol Marketing Corp., one of Colombia’s largest banana producers,... Read more.


Leverage bananas’ allure to show off the department

03/02/2012 9:52:06 AM

It’s easy to get complacent when it comes to merchandising bananas — a top-selling item... Read more.



Bananas Marketing: In brief

03/02/2012 9:45:00 AM

Banana association’s Bob Moore dies The founder of the International Banana Association, Bob Moore, died Jan.... Read more.


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