Bananas Marketing

BANANAS MARKETING

Banana business update briefs

03/15/2013 2:01:15 PM

Del Monte promotes ripening product Del Monte Fresh Produce NA, Coral Gables, Fla., is working with... Read more.


Packaging keys increased retail banana sales

03/15/2013 1:40:17 PM

Bananas may be a staple produce item, but marketers say the category is not always that simple to... Read more.


Banana marketers cater to convenience-oriented

03/15/2013 1:37:42 PM

Convenience banana offerings are growing in response to consumer demand for healthy options on the... Read more.



Fair Trade bananas gain ground

03/15/2013 1:34:57 PM

Fair Trade bananas continue to grow within the category thanks to consumer education efforts. In fact,... Read more.


Specialty bananas fill out category

03/15/2013 1:31:15 PM

The specialty banana category is growing, according to suppliers. Dennis Christou, vice president of marketing for... Read more.


Oke USA educates consumers about growers’ lives

03/15/2013 1:28:12 PM

Oke USA, the banana importing arm of Equal Exchange, is working to educate consumers about the lives... Read more.


Banana marketers run with health message

10/12/2012 4:41:31 PM

Banana growers and distributors are promoting bananas as the ideal snack for a healthy, active lifestyle... Read more.



Stronger banana market likely into 2013

10/12/2012 4:23:41 PM

After a spring of supply disruptions and a surprisingly strong summer, banana industry sources report... Read more.


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