Bananas Marketing

BANANAS MARKETING

Specialty bananas begin to achieve mainstream status

10/11/2011 12:32:44 PM

Exotic programs featuring an assortment of bananas are gaining popularity among traditional retailers. “We find a... Read more.


Fair Trade-certified bananas gain ground

10/11/2011 12:31:14 PM

Though Fair Trade-certified bananas represent less than 1% of U.S. banana sales, preliminary numbers for... Read more.


Worst of the banana sales slump may be over

10/11/2011 12:29:41 PM

With kids back in school, banana sales are picking up after the devastating floods that had disrupted... Read more.



Promotions help retailers Go Bananas

10/11/2011 12:27:54 PM

Banana marketers are building on last year’s promotions to engage a younger crowd and celebrate... Read more.


More automation in the works for improved banana ripening

10/11/2011 12:26:11 PM

Jim “Banana Jim” Still, who invented tarpless ripening, believes the future of banana ripening lies... Read more.


Agreement on Mexican trucks pleases many in fresh produce industry

03/08/2011 12:06:08 PM

Mexican trucks once again will be allowed to roll along U.S. highways, after the two countries announced... Read more.


Banana sales cool off in summer

03/08/2011 11:59:42 AM

When the weather warms up, banana sales cool down. It’s a reality in the banana business, as marketers... Read more.



Fair Trade gains foothold in banana category

03/08/2011 11:57:25 AM

Banana marketers see Fair Trade not only as a useful marketing tool. They say it’s one of the most... Read more.


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