BANANAS MARKETING

La Niña causes tight banana supplies

03/08/2011 11:42:15 AM

Banana growers, suppliers and retailers blame La Niña for wet, cool conditions that have cut into... Read more.


Love bananas and want to lose weight? There's an app for that

10/11/2010 7:09:29 PM

Del Monte Fresh Produce Inc. is offering an iPhone or Blackberry app with information on its banana... Read more.


Marketers try to cash in on plantain's versatility

10/07/2010 3:13:44 PM

The trouble with plantains is that the more beat up they look, the sweeter they taste. “Our Central... Read more.



Fair Trade-certified bananas make strides in North America

10/07/2010 2:27:36 PM

Fair Trade-certified bananas, long a success in Europe, are growing in North America for the third... Read more.


Single-serve bananas grow in popularity

10/07/2010 2:22:10 PM

Single-serve bananas from Del Monte and Chiquita are showing up in a bunch of new venues. Distribution... Read more.


Banana promotional campaigns focus on social media, stickers, contests

10/07/2010 2:17:54 PM

Having fun with bananas seems to be the theme of this fall’s promotions as companies vie to connect... Read more.


Storms throw some scares into fresh banana marketers

10/07/2010 2:12:40 PM

Though production, quality and volumes are strong as fall unfolds, banana producers won’t celebrate until... Read more.



Tight banana supplies, higher prices may be in store

03/09/2010 4:25:50 PM

Bananas haven’t lost their appeal in the produce department with their nutritional value, tropical taste... Read more.


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