Banana promotional campaigns focus on social media, stickers, contests
10/07/2010 2:17:54 PMHaving fun with bananas seems to be the theme of this fall’s promotions as companies vie to connect... Read more.
Storms throw some scares into fresh banana marketers
10/07/2010 2:12:40 PMThough production, quality and volumes are strong as fall unfolds, banana producers won’t celebrate until... Read more.
Tight banana supplies, higher prices may be in store
03/09/2010 4:25:50 PMBananas haven’t lost their appeal in the produce department with their nutritional value, tropical taste... Read more.
Busy marketing season includes video games, contests
03/09/2010 4:18:39 PMFrom Wii games to grilled bananas, 2010 promises plenty of promotional opportunities. Chiquita Brands International... Read more.
Research allowing convenience store sales opens up many venues
03/09/2010 4:12:17 PMWhen a consumer picks up a single-wrapped Del Monte banana at a 7-Eleven convenience store, or a naked... Read more.
Curious reds and minis require much effort to market
03/09/2010 4:06:02 PMSpecialty items such as reds, babies and manzanos remain a tough sell in the produce aisle. “These... Read more.