Bananas Marketing


Banana promotional campaigns focus on social media, stickers, contests

10/07/2010 2:17:54 PM

Having fun with bananas seems to be the theme of this fall’s promotions as companies vie to connect... Read more.

Storms throw some scares into fresh banana marketers

10/07/2010 2:12:40 PM

Though production, quality and volumes are strong as fall unfolds, banana producers won’t celebrate until... Read more.

Tight banana supplies, higher prices may be in store

03/09/2010 4:25:50 PM

Bananas haven’t lost their appeal in the produce department with their nutritional value, tropical taste... Read more.

Busy marketing season includes video games, contests

03/09/2010 4:18:39 PM

From Wii games to grilled bananas, 2010 promises plenty of promotional opportunities. Chiquita Brands International... Read more.

Research allowing convenience store sales opens up many venues

03/09/2010 4:12:17 PM

When a consumer picks up a single-wrapped Del Monte banana at a 7-Eleven convenience store, or a naked... Read more.

Curious reds and minis require much effort to market

03/09/2010 4:06:02 PM

Specialty items such as reds, babies and manzanos remain a tough sell in the produce aisle. “These... Read more.

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