Bananas Business Updates - The Packer

Bananas Business Updates

10/12/2012 03:42:00 PM
Cynthia David

Production began in early summer and will help supply organic bananas to two new accounts, Whole Food Market stores in Texas and Kroger supermarkets in the Los Angeles area, said Velazquez de Leon.

“I’ve received e-mails from consumers in Texas saying they’re happy we’re in their stores,” she said.

The company also sells Fair Trade-certified organic bananas.

Organics Unlimited has also freshened-up its website and created a separate website for its GROW bananas, which raise funds to improve the lives of farm workers, their families and communities in Ecuador and Mexico.

Sales of GROW bananas have been strong for the past three years, she said, and now represent about 80% of the company’s organic bananas.

“I think the numbers are increasing because people know our program, especially on the West Coast, and we invite them to come down as volunteers to see what’s being done first-hand,” she said.

Velazquez de Leon said Organics Unlimited’s back-to-school promotions focused on bananas as a healthy snack for kids and adults.

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