Bananas Marketing Business Update Briefs - The Packer

Bananas Marketing Business Update Briefs

03/02/2012 09:09:00 AM
Coral Beach

Albert’s Organics stays Fair Trade committed

Since 2006, Bridgeport, N.J.-based Albert’s Organics has contributed more than $420,000 to community development funds in banana-growing regions of Ecuador and Peru through purchases of Fair Trade bananas.

Albert’s, founded in Los Angeles in 1982, celebrates its 30th anniversary this year. Marketing director Simcha Weinstein said the company’s commitment to Fair Trade is key to its ongoing mission of marketing organic produce while helping to ensure small farmers have access to international markets.

“Fair Trade funding makes sustainable local development in rural and poor communities possible,” Weinstein said. “It allows farmers and workers to develop infrastructure that improves their communities and their lives.”

Catalytic Generators redesigns logo

For almost 40 years Catalytic Generators, Norfolk, Va., used the logo that was created when the company was founded. In February, company officials unveiled a new look for its ripening products.

Manager Greg Akins said in a news release that the redesign came from a desire to better represent the company’s goals. He said Catalytic Generators’ primary purpose is to help its clients ripen fruit by providing “reliable, quality ethylene application products that are very easy to use and safe.”

Consequently, the new logo shows a green shape evolving through a series of shades to a ripe golden color. Akins said the changing color not only represents the ripening process, but speaks to the fact that perfectly ripened fruit is like gold because it maximizes profits.

Catalytic Generators also revamped its company website at to include additional information about ripening, ethylene safety and its products.

Chiquita expects HQ to open this year

According to information in its 2011 financial report, officials with Chiquita Brands expect the company’s new headquarters in Charlotte, N.C., to open on schedule this year.

Officials announced the relocation plan from Cincinnati in November 2011. In his Feb. 21 report, chairman and chief executive officer Fernando Aguirre said the $30 million in one-time relocation costs would be mostly recaptured. A combination of local, state and other incentives is expected to allow the company to recover $24 million of the relocation costs during the next 12 years.

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