Bananas Marketing Business Update Briefs - The Packer

Bananas Marketing Business Update Briefs

03/02/2012 09:09:00 AM
Coral Beach

Aguirre said the move is expected to reduce operating costs of more than $4 million because of the consolidation of locations, more efficient staffing, lower rent and reduced travel costs. 

Del Monte plans new banana package

A new kind of banana packaging is in the works at Del Monte Fresh Produce Inc. according to reports from Fruit Logistica 2012 in Berlin.

In the official expo notes issued by show organizers at Messe Berlin GmbH, the senior vice president of Del Monte Europe and Africa said bananas were one of three commodities the company has plans for in coming years.

Jean Pierre Bartoli told the Fruit Logistica organizers that Del Monte is working on “a new packaging of bananas, which will be launched in the market in the coming years.” He also said Del Monte is “working on new projects and new varieties of pineapples and melons.”

Bartoli also announced a new website — — which he said would be used to expand the company’s penetration in existing markets.

Dole’s FreshPack enjoys early success

Dole Fresh Fruit Co. Inc. introduced a different kind of 3-pound consumer banana package in the fourth quarter of 2011 that company officials say is proving its worth already.

The FreshPack bag has two compartments, each capable of holding a hand of four to five bananas. One compartment has bananas ready to eat and the other has bananas that need a bit of time to finish ripening, according to David Bright, vice president of marketing for the Westlake Village, Calif.-based company.

“Years in development, this completely natural, chemical-free advancement in technology controls the atmosphere in the bag to keep the bananas ‘asleep’ until consumers are ready to enjoy them,” Bright said.

The FreshPack bags have micro perforations that help bananas stay yellow up to six days longer than bananas in conventional bags. Bright said the bags were designed for consumers who want to have fresh, ripe bananas on hand all week long but don’t want to go shopping as often as that requires.

Dole set the suggested retail price for the FreshPack at $2.25, comparable to the amount paid for the same volume of bananas by the pound.

IFCO offers RPCs for bananas, berries

New reusable plastic containers for bananas and strawberries are available from  Houston-based IFCO Systems NA Inc.

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