Bananas still have great appeal - The Packer

Bananas still have great appeal

03/19/2014 03:27:00 PM
David Mitchell

Christou said Del Monte works directly with its customers and offers customized events and promotions to help promote the category. Meanwhile, Goldfield said Dole plans to expand its Peel the Love campaign, which saw its food truck hand out more than 100,000 samples last summer and fall, to 25 cities this summer.

Of course, some consumers are choosing bananas at locations other than the grocery store.

“The growing demand for fresh fruits and vegetables is allowing items like bananas to penetrate new points of sale,” said Marion Tabard, marketing director for Coral Gables, Fla.-based Turbana Corp. “Their portability and value are making them an attractive item for convenience stores, merchants and cafes to offer to their consumers.”


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