Leverage bananas’ allure to show off the department - The Packer

Leverage bananas’ allure to show off the department

03/02/2012 09:45:00 AM
Tom Burfield

Turbana recommends making sure fruit has an attractive yellow skin. To protect against handling damage, display fruit on padded shelves, avoid stacking and monitor and rearrange displays often, Pastor suggested.

The ideal placement for bananas is in high-traffic end cap areas, said Dennis Christou, vice president marketing for Del Monte Fresh Produce, Coral Gables, Fla. Use secondary displays by the checkout counters and/or cereal aisle to increase impulse purchases.

He also suggests cross-merchandising bananas with such items as strawberries, other tropical fruit, cereal, salads, chocolate dips and peanut butter.

“Smoothies are becoming a big part of healthy lifestyles, and bananas make a delicious ingredient for energy-packed smoothies,” Christou said.

Editor’s note: This piece, by Western correspondent Tom Burfield, first appeared in the February issue of Produce Retailer.

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