Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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Bananas Marketing

Peru gains ground as organic banana source

Banana growing regions have been battered by hurricanes and floods, disrupting production and causing hiccups in the supply chain.

But many in the industry believe the biggest threat to one of most popular fruits in the world is black sigatoka, a disease that has swept through the banana belt — the ring around the middle of the globe stretching 20 degrees north and south of the equator.

One country that has not seen an invasion of black sigatoka is Peru. Consequently, more and more buyers are turning to the South American country as a supplier of bananas, especially organic bananas.

“Peru is the next step for us,” Mayra Velaquez de Leon, president of Organics Unlimited, San Diego. “We may begin there in the next month and a half.

“We needed to diversify and they don’t have the (black sigatoka) disease, which is very good for us because we are all organic.”

Organics Unlimited plans to eventually have its own banana growing operations in Peru. It already owns 350 hectares (864 acres) of bananas in Mexico and another 200 in Ecuador. Velaquez de Leon said the soil and growing conditions are different in Peru, producing slightly smaller fruit but with the same taste as bananas from other regions.

Another company looking to Peru as a banana source is Banacol Marketing Group, Coral Gables, Fla.

Bill Sheridan, executive vice president of sales for Banacol, said the company sources from Colombia, Costa Rica, and occasionally Ecuador.

“Peru does have some potential, and we currently are looking at the organics,” Sheridan said.

Organics is a key growth area in the banana category, according to Dennis Christou, vice president of marketing for Del Monte Fresh Produce NA, Coral Gables, Fla.

Data from The Packer’s Fresh Trends 2012 survey supports that theory.

According to the survey, the number of respondents who buy only organic bananas doubled in 2011 compared to 2010, hitting the 6% mark. The number of survey respondents who said they bought organic bananas at least some of the time also doubled from 2010 to 2011, with 22% falling into that category in 2011.

“Del Monte organic bananas have had an increasingly fast paced growth cycle, and we plan on continuing to grow the category,” Christou said.


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