Retailers focus on bananas with good results - The Packer

Retailers focus on bananas with good results

10/15/2013 03:15:00 PM
Melissa Shipman

“We also provided retailers with explanatory point-of-sale signage and recipe cards for them to use to communicate these new programs and usages to their shoppers,” Goldfield said.

In-store signage is a popular way for retailers to communicate with consumers.

“P.O.S. is one of the strongest communication tools for a product like bananas that have no packaging real estate to use. Beyond this, a robust, full, clean and properly maintained and positioned banana display is most effective at stimulating banana sales,” Goldfield said.

Sheridan agrees that having a strong display, with good quality bananas displayed well, is key.

“Bananas are still an impulse item, and we’ve seen more data that customers want to know that when they shop at a particular store, they’ll have the right color with a nice display,” he said.

Sheridan said having a two-color program can be helpful.

“We really prefer retailers to use a two-color program, but we’ve seen a lot of success with one-colors programs if you do it correctly. It really depends on the company and their abilities,” he said.

In addition, using two banana displays in two key locations can help increase sales.

“When the store engages a secondary display in the front of the store or at checkout, sales for quick-trip and impulse purchases can increase sales weekly 6% to 12%,” Goldfield said.

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