Hen House low-price banana promotion garners attention

03/08/2011 11:47:21 AM
Jim Offner

The idea of using bananas as a loss leader is also possible, Taglialatela said.

“If you have a customer in your department for an extra 25-30 seconds, you’re bound to sell more, that’s for sure. That’s pretty much a fact,” he said.

Cincinnati-based Chiquita Brands International Inc. says it focuses on a number of promotional program that transcend price.

“Bananas remain one of the best values in produce, both from a cost and nutritional perspective,” said Craig Stephen, vice president of North America bananas for the banana shipper. “We continue to focus on driving consumption increases for our retail partners by working to keep Chiquita bananas top of mind when the consumer is at home through television and digital media outreach that include connections directly back to the banana table.

“For instance, last year we held a much celebrated sticker design contest, tie-ins with premium video games and other in store contests, like our Find Chiquita promotion.”


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