BERRIES MARKETING

Creative merchandising moves more berries

05/13/2013 3:45:30 PM

California strawberry grower-shippers deal with myriad supermarket chains throughout the U.S. and Canada that have... Read more.


Berries business update briefs

05/08/2012 2:17:58 PM

California Giant tests item-level traceability Watsonville, Calif.-based California Giant Berry Farms is piloting item-level traceability programs... Read more.


Growers work to grow organic berry supplies

05/08/2012 2:11:49 PM

Marketers focus their efforts on conventionally grown berries, but those who handle organic berries say... Read more.



Flavor, versatility emerge as big berry selling points

05/04/2012 12:57:04 PM

Marketers say berries are plentiful, flavorful, nutritious and versatile, and those factors are what drives... Read more.


Size, value considerations lead berry pack trends

05/04/2012 12:53:27 PM

If there’s a trend in berry packaging, it almost certainly has to do with size and value. Gourmet... Read more.


California Giant aids retailers with videos

05/04/2012 12:50:22 PM

California Giant’s series of videos includes two new ones designed to help retailers keep berries... Read more.


Berry marketers use cross-promotions, social media

05/04/2012 12:47:48 PM

Berry marketers plan to promote berries through a variety of cross-promotions, contests and social media. Red... Read more.



Retailers prepare for seasonal berry promotions

05/04/2012 12:45:09 PM

Berries are available year-round, but the domestic season brings a special seasonal appeal to the... Read more.


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