Creative merchandising moves more berries
05/13/2013 3:45:30 PMCalifornia strawberry grower-shippers deal with myriad supermarket chains throughout the U.S. and Canada that have... Read more.
Berries business update briefs
05/08/2012 2:17:58 PMCalifornia Giant tests item-level traceability Watsonville, Calif.-based California Giant Berry Farms is piloting item-level traceability programs... Read more.
Flavor, versatility emerge as big berry selling points
05/04/2012 12:57:04 PMMarketers say berries are plentiful, flavorful, nutritious and versatile, and those factors are what drives... Read more.
California Giant aids retailers with videos
05/04/2012 12:50:22 PMCalifornia Giant’s series of videos includes two new ones designed to help retailers keep berries... Read more.
Berry marketers use cross-promotions, social media
05/04/2012 12:47:48 PMBerry marketers plan to promote berries through a variety of cross-promotions, contests and social media. Red... Read more.