BERRIES MARKETING

Multiple berry varieties give retailers more options

05/07/2010 3:53:00 PM

Berries combine compelling attributes of color, flavor and price in a variety of package sizes that... Read more.


Business updates: Berries Marketing

05/07/2010 3:52:54 PM

California Giant revamps its Web marketing Watsonville, Calif.-based California Giant has launched several new Internet-based marketing... Read more.


Fresh strawberry industry expects banner year

05/05/2009 3:41:15 PM

The California strawberry industry anticipates a big year. “We have a big season ahead,” said Mark... Read more.




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Fresh blackberry category enjoys growth rate of up to 40%

05/05/2009 2:41:49 PM

Blackberry growers point out that the steady growth the antioxidant-rich fruit has enjoyed in recent... Read more.


Fresh blueberry volume increasing in 2009

05/05/2009 2:35:12 PM

Marketing agents said they anticipate a bountiful season for blueberries this year — at least in terms... Read more.


Argentina, Chile go along on fresh berries' successful ride

05/05/2009 2:29:26 PM

As the U.S. goes, apparently, so go the off-season berry producing regions, particularly in South... Read more.


Opportunities abound for fresh berry cross-promotions

05/05/2009 2:21:37 PM

As the North American landscape blooms during the summer, so do ideas to cross-promote berries. “There... Read more.



Marketing agents get creative selling more berries at retail

05/05/2009 2:14:39 PM

Large clamshells and small, two-for-one sales, multi-colored displays, cross-promotions, coupon recipe contests and in-store demonstrations... Read more.


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