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BERRIES MARKETING
Business updates: Berries Marketing
California Giant revamps its Web marketing Watsonville, Calif.-based California Giant has launched several new Internet-based marketing... Read more.
California Giant revamps its Web marketing Watsonville, Calif.-based California Giant has launched several new Internet-based marketing... Read more.
Fresh strawberry industry expects banner year
The California strawberry industry anticipates a big year. “We have a big season ahead,” said Mark... Read more.
The California strawberry industry anticipates a big year. “We have a big season ahead,” said Mark... Read more.
Fresh blackberry category enjoys growth rate of up to 40%
Blackberry growers point out that the steady growth the antioxidant-rich fruit has enjoyed in recent... Read more.
Blackberry growers point out that the steady growth the antioxidant-rich fruit has enjoyed in recent... Read more.
Fresh blueberry volume increasing in 2009
Marketing agents said they anticipate a bountiful season for blueberries this year — at least in terms... Read more.
Marketing agents said they anticipate a bountiful season for blueberries this year — at least in terms... Read more.
Argentina, Chile go along on fresh berries' successful ride
As the U.S. goes, apparently, so go the off-season berry producing regions, particularly in South... Read more.
As the U.S. goes, apparently, so go the off-season berry producing regions, particularly in South... Read more.
Opportunities abound for fresh berry cross-promotions
As the North American landscape blooms during the summer, so do ideas to cross-promote berries. “There... Read more.
As the North American landscape blooms during the summer, so do ideas to cross-promote berries. “There... Read more.
Marketing agents get creative selling more berries at retail
Large clamshells and small, two-for-one sales, multi-colored displays, cross-promotions, coupon recipe contests and in-store demonstrations... Read more.
Large clamshells and small, two-for-one sales, multi-colored displays, cross-promotions, coupon recipe contests and in-store demonstrations... Read more.
Fresh berry companies focus on sustainability
Sustainability appears to be a central focus of the berry industry these days where packaging is concerned. “I’d... Read more.
Sustainability appears to be a central focus of the berry industry these days where packaging is concerned. “I’d... Read more.
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