Grocery giveaways, baseball promotions highlight strawberry marketing efforts
05/06/2011 1:47:17 PMFrom kids’ baseball to $100 grocery card giveaways to serving strawberries with whipped cream at New... Read more.
Summer should bring steady supplies of California berries
05/06/2011 1:39:37 PMAfter a cold, harsh spring, words like “outstanding” and “unbelievable” are music to the ears of California... Read more.
Blackberries enjoy rise in popularity, profitability
05/06/2011 1:50:50 PM“Blackberries are huge (in popularity right now),” said Cindy Jewell, marketing director for California Giant... Read more.
Retailers should play up berries' colors to maximize sales
05/06/2011 1:43:02 PMPromotion is the key to success in the retail berry patch. “As we head into summer, it’s... Read more.
Economic upheaval creates questions about berry shipments to Europe
05/07/2010 4:01:31 PMTumult in Greece has shaken up the European Union economy, and U.S. berry shippers wonder how it will... Read more.
Cranberries making a more rounded marketing push
05/07/2010 4:00:54 PMSales of fresh cranberries have been declining over the last couple of years, both domestically and... Read more.
Multiple berry varieties give retailers more options
05/07/2010 3:53:00 PMBerries combine compelling attributes of color, flavor and price in a variety of package sizes that... Read more.