Berries Marketing


Grocery giveaways, baseball promotions highlight strawberry marketing efforts

05/06/2011 1:47:17 PM

From kids’ baseball to $100 grocery card giveaways to serving strawberries with whipped cream at New... Read more.

Summer should bring steady supplies of California berries

05/06/2011 1:39:37 PM

After a cold, harsh spring, words like “outstanding” and “unbelievable” are music to the ears of California... Read more.

Blackberries enjoy rise in popularity, profitability

05/06/2011 1:50:50 PM

“Blackberries are huge (in popularity right now),” said Cindy Jewell, marketing director for California Giant... Read more.

Retailers should play up berries' colors to maximize sales

05/06/2011 1:43:02 PM

Promotion is the key to success in the retail berry patch. “As we head into summer, it’s... Read more.

Economic upheaval creates questions about berry shipments to Europe

05/07/2010 4:01:31 PM

Tumult in Greece has shaken up the European Union economy, and U.S. berry shippers wonder how it will... Read more.

Cranberries making a more rounded marketing push

05/07/2010 4:00:54 PM

Sales of fresh cranberries have been declining over the last couple of years, both domestically and... Read more.

Multiple berry varieties give retailers more options

05/07/2010 3:53:00 PM

Berries combine compelling attributes of color, flavor and price in a variety of package sizes that... Read more.

Business updates: Berries Marketing

05/07/2010 3:52:54 PM

California Giant revamps its Web marketing Watsonville, Calif.-based California Giant has launched several new Internet-based marketing... Read more.

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