Berries Marketing


Fresh strawberry industry expects banner year

05/05/2009 3:41:15 PM

The California strawberry industry anticipates a big year. “We have a big season ahead,” said Mark... Read more.

Fresh blackberry category enjoys growth rate of up to 40%

05/05/2009 2:41:49 PM

Blackberry growers point out that the steady growth the antioxidant-rich fruit has enjoyed in recent... Read more.

Fresh blueberry volume increasing in 2009

05/05/2009 2:35:12 PM

Marketing agents said they anticipate a bountiful season for blueberries this year — at least in terms... Read more.

Argentina, Chile go along on fresh berries' successful ride

05/05/2009 2:29:26 PM

As the U.S. goes, apparently, so go the off-season berry producing regions, particularly in South... Read more.

Opportunities abound for fresh berry cross-promotions

05/05/2009 2:21:37 PM

As the North American landscape blooms during the summer, so do ideas to cross-promote berries. “There... Read more.

Marketing agents get creative selling more berries at retail

05/05/2009 2:14:39 PM

Large clamshells and small, two-for-one sales, multi-colored displays, cross-promotions, coupon recipe contests and in-store demonstrations... Read more.

Fresh berry companies focus on sustainability

05/05/2009 2:00:19 PM

Sustainability appears to be a central focus of the berry industry these days where packaging is concerned. “I’d... Read more.

Rainier Fruit Co. makes foray into organic blueberries

05/05/2009 1:54:34 PM

Apples, pears and cherries have always been the staple products of Selah, Wash.-based Rainier Fruit... Read more.

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