Berries business update briefs

05/08/2012 02:12:00 PM
Susie Cable

This year, Oppenheimer expects to promote blueberries through tie-ins with Ocean Spray’s blueberry juices, said Nolan Quinn, berry category director.

The promotions will take place in select areas and will include displaying blueberry juices in produce sections.

Pure Fresh adds location in Chile, Mexican berry deals

Miami-based Pure Fresh LLC has opened a new operation, Pure Fresh Chile, to handle berry production, said Roberto Castaneda Jr., vice president.

Pure Fresh added Mexican strawberry and organic blackberry deals this season. Its growing operation in Guatemala, Planesa S.A., handles crops in Guatemala and Mexico, Castaneda said.

The company markets berries from Mexico through May.

In March, Rob Campbell joined Pure Fresh’s Philadelphia office to promote distribution in the northeastern U.S. Castaneda said Campbell has more than 11 years of experience in the produce industry, at least six of which were in berry marketing.

Campbell has worked for Vancouver, British Columbia-based The Oppenheimer Group and Los Angeles-based The Giumarra Cos., Castaneda said.

Pure Fresh markets blackberries, blueberries, raspberries and strawberries.

Red Blossom uses QR codes to help retailers promote

Red Blossom Farms, Los Olivos, Calif., added quick-response codes to its labels, said Michelle Deleissegues, marketing director.

The company is working with its retailer customers to offer retailer-specific promotions, recipes and information to consumers through QR codes.

Sun Belle’s Chilean, Mexican berry programs growing

After a move to a larger 63,000-square-foot distribution facility in Jessup, Md., in December, Chicago-based Sun Belle has increased its business in the Mid-Atlantic and Northeast, said Janice Honigberg, president.

The company’s Chilean blueberry and Mexican raspberry and blackberry programs also have grown significantly this season, she said. Also new for Sun Belle are programs with Mississippi blueberry growers and packers, and a new blackberry variety grown in California.

The new Jessup facility has custom-built refrigeration designed specifically for Sun Belle’s product line. Its largest berry crop is blackberries, with blueberries running a close second, Honigberg said.


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