Berry marketers continue to stress the importance of having multi - The Packer

Berry marketers continue to stress the importance of having multi

05/09/2014 11:18:00 AM
Melissa Shipman

Locally grown

Highlighting the growing region of each berry can also help increase sales by developing a relationship with consumers who want to have a more personal connection with their food.

Matt Curry, president of  Curry & Co., Brooks, Ore., said the company has materials to support these promotional strategies.

“Our primary promotional efforts this summer will focus on the seasonal and regional, or local trends of berries, when applicable. We provide partners with grower or team images to help personalize the crop,” Curry said.


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