Retailers prepare for seasonal berry promotions

05/04/2012 12:43:00 PM
Susie Cable

“It’s one more way to increase the ring at the register,” Jewell said. “Consumers are looking for solutions, and they’re in a hurry.”

Curry said Curry & Co. works with key retailer partners to set up promotions at specific times. It works to fit its marketing plan to the needs of each customer.

Some retailers promote Curry & Co.’s California blueberries as local or regional berries. Other retailers do the same with blueberries from the Pacific Northwest.

Curry said the company promotes blueberries’ healthful attributes as much as possible.

“Blueberries give our retail partners one of the highest dollar-per-square-foot values in the produce department,” Curry said. “Blueberry promotions can drive significant sales.”


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