Marketing agents get creative selling more berries at retail

05/05/2009 02:14:39 PM
Jim Offner

Berry marketing agents have spent years studying optimal display locations in retail stores, and it has paid off, said Mark Munger, vice president of marketing for San Diego-based Andrew & Williamson Fresh Produce.

“The (California) strawberry commission has spent a lot of money researching the best and most ideal place,” he said. “Strawberries are a destination category. Almost every consumer will buy strawberries at least once a year. The best place to have them is front and center.”

Nevertheless, work continues on keeping retailers informed about the best storage and handling practices, Munger said.

“The cold chain is the most important thing to maintain,” he said. “Keeping berries in a high-traffic area, and people are primed to buy them. Trying to keep them on a refrigerated dry table is a challenge.”

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