Opportunities abound for fresh berry cross-promotions - The Packer

Opportunities abound for fresh berry cross-promotions

05/05/2009 02:21:37 PM
Jim Offner

The visual presentation of berry displays definitely helps, said Cindy Jewell, marketing director for Watsonville-based California Giant Inc.

“They lend themselves well,” she said. “There are different colors you can play with.”

Karen Caplan, president and chief executive officer of Frieda’s Inc., Los Alamitos, Calif., said her company markets items that market well with berries.

“As far as what we sell that goes along with berries, we’ve had tremendous success,” Caplan said. “A single sell of strawberries can turn into something bigger for retailers, as they sell crepes. We send out electronic communications for client and just sent one out with ideas on how to turn a single berry sale in something bigger.”


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