Brussels sprouts marketing business updates - The Packer

Brussels sprouts marketing business updates

03/21/2014 01:36:00 PM
Jim Offner

“We’re doing a number of special packs for retailers who come to us with vegetable configurations, where they can get assurance of price point,” said.

Brussels sprouts are among the requests, he said.

“We do a couple of different small packs for brussels sprouts,” Dill said.


World Variety Produce promotes baby sprouts

Los Angeles-based World Variety Produce, which markets specialty produce under the Melissa’s label, is focusing on a new line of baby brussels sprouts, said Robert Schueller, director of public relations.

The product, packed in a 10-ounce clamshell, is not a miniature variety but a brussels sprout that’s picked early. That enables raw consumption, for example, in salads, according to a news release. Availability is year-round.

“We started offering it in bulk and now have it in a package,” Schueller said, noting the clamshells is tamper-proof and breathable.

The product has national distribution, he said.

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London  |  March, 24, 2014 at 09:34 AM

Good to see the Green Giant company is going from strength to strength. The Jolly Green Giant could do with some support over at the mascot vote it seems! -

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