Value-added products help push sales higher - The Packer

Value-added products help push sales higher

03/21/2014 12:26:00 PM
Jim Offner

Resealable packaging allows for multiple uses, too, she said.

“It gives ability to pre-season to preference and reseal and steam by microwave all in the same bag,” Tuggle said.

Preparation time is cut, too, whether by the product is steamed in the bag — five minutes — or roasted — 20, Tuggle said.

The Quick Cook format is an extension of Ocean Mist’s first foray into value-added brussels sprouts in 2012, when the company offered whole, pre-cleaned and ready-to-use sprouts.

The new Quick Cook format features halves for faster preparation time, Tuggle said.

Salinas, Calif.-based Church Bros. LLC is focusing on adding value to its customers, said Jason Lathos, commodity manager.

Church Bros. doesn’t grow brussels sprouts, but it procures and ships them to customers on consolidated truckloads with lettuce, cauliflower, broccoli and other items it does produce, Lathos said.

“I bring in a couple of pallets a day and put 10-20 on 20 orders,” Lathos said.

It saves the customers time and money, he said.

“Customers don’t have to stop a full truck at another shed and get billed $150 for another stop,” he said.

There may be other value-added options in the future, Lathos said.

“We’ve looked at some packaging ideas,” he said. “If a customer looks for a microwaveable item, we’ll get ‘em an microwaveable item.”

Oxnard, Calif.-based Boskovich Farms, which grows, ships and processes, sees some value-added possibilities in its cutting business, said Russ Widerburg, sales manager.

“We have the capability to do those types of things and can accommodate different styles of packs and cuts that will allow us to grow that category,” he said.

The produce industry is offering more value-added products in brussels sprouts, as it is in other items, said Henry Dill, sales manager for Salinas, Calif.-based Pacific International Marketing.

“I think it’s probably going to get greater, as far as demand, because people are driven toward convenience in regard to some of these packs,” he said.


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