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CITRUS MARKETING
California citrus crops escape freeze damage
Some $28 million in wind machines and water appear to have saved the $2 billion California citrus... Read more.
Some $28 million in wind machines and water appear to have saved the $2 billion California citrus... Read more.
Mandarin demand displays solid growth
Mandarin growers can barely keep up with the demand for their sweet, easy-peel fruit, which continues... Read more.
Mandarin growers can barely keep up with the demand for their sweet, easy-peel fruit, which continues... Read more.
Grapefruit marketers work to expand reach
Grapefruit may finally be attracting a younger, hipper crowd. According to The Packer’s Fresh Trends 2012... Read more.
Grapefruit may finally be attracting a younger, hipper crowd. According to The Packer’s Fresh Trends 2012... Read more.
Lil Snappers adds Sunkist oranges
Promoting small fruit to kids took a big leap forward in January with the addition of fresh Sunkist... Read more.
Promoting small fruit to kids took a big leap forward in January with the addition of fresh Sunkist... Read more.
California Standard helps navels
Consumers appear to have enjoyed early navels picked using the California Standard. The new maturity standard... Read more.
Consumers appear to have enjoyed early navels picked using the California Standard. The new maturity standard... Read more.
Citrus marketers leverage newer lemon varieties
Slowly but surely, new lemon varieties are squeezing their way into supermarkets. Take the seedless lemon,... Read more.
Slowly but surely, new lemon varieties are squeezing their way into supermarkets. Take the seedless lemon,... Read more.
Limoneira goes global with Unleash campaign
Santa Paula, Calif.-based Limoneira Co. has turned its Unleash the Natural Power of Lemons promotion... Read more.
Santa Paula, Calif.-based Limoneira Co. has turned its Unleash the Natural Power of Lemons promotion... Read more.
Cuties packinghouse ramps up
Operations at Paramount Citrus Association’s new Cuties packinghouse in Delano, Calif., are running smoothly. “We’re enjoying... Read more.
Operations at Paramount Citrus Association’s new Cuties packinghouse in Delano, Calif., are running smoothly. “We’re enjoying... Read more.
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