Citrus Marketing

CITRUS MARKETING

Suppliers strive for seedless tangerines

01/28/2014 3:55:34 PM

Keeping seeds out of tangerines and mandarins isn’t always as easy as it seems. Sometimes, Mother... Read more.


Freeze, greening lead to lower volumes in 2014

01/28/2014 3:42:47 PM

Citrus estimates for the U.S. are down from December numbers, according to the Jan. 11 U.S. Department... Read more.


California citrus crops escape freeze damage

01/25/2013 10:51:05 AM

Some $28 million in wind machines and water appear to have saved the $2 billion California citrus... Read more.



Mandarin demand displays solid growth

01/25/2013 10:48:16 AM

Mandarin growers can barely keep up with the demand for their sweet, easy-peel fruit, which continues... Read more.


Grapefruit marketers work to expand reach

01/25/2013 10:41:25 AM

Grapefruit may finally be attracting a younger, hipper crowd. According to The Packer’s Fresh Trends 2012... Read more.


Lil Snappers adds Sunkist oranges

01/25/2013 10:38:42 AM

Promoting small fruit to kids took a big leap forward in January with the addition of fresh Sunkist... Read more.


California Standard helps navels

01/25/2013 10:36:36 AM

Consumers appear to have enjoyed early navels picked using the California Standard. The new maturity standard... Read more.



Citrus marketers leverage newer lemon varieties

01/25/2013 10:32:46 AM

Slowly but surely, new lemon varieties are squeezing their way into supermarkets. Take the seedless lemon,... Read more.


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