Citrus Marketing


Easy-peel varieties pick up value-added slack for citrus

01/19/2012 4:53:57 PM

Citrus marketers say consumers shouldn’t sell their product short in the value-added category, even if... Read more.

Education, price promotions can help retailers boost citrus sales

01/19/2012 4:51:08 PM

Retail promotion of citrus items comes down to practicality, says Julie DeWolf, retail marketing director... Read more.

Winter proves boom time for fresh citrus

01/19/2012 4:48:46 PM

Citrus sales heat up every winter, according to marketing agents. Much of that has to do with the... Read more.

Cookbook cross-promotion helps sell fresh citrus in Florida

01/21/2011 12:19:59 PM

The Florida Department of Citrus is offering consumers a colorful new 48-page citrus cookbook with... Read more.

With clementines, big sales come in small packages

01/21/2011 12:17:12 PM

The clementine craze continues to sweep the U.S., with no end in sight to the appeal of the small... Read more.

Florida grapefruit enjoys extraordinary sweetness

01/21/2011 12:14:31 PM

This year’s Florida grapefruit crop, at its peak from now until March, is one sweet story. Like... Read more.

Grapefruit proponents seek to lift medication stigma

01/21/2011 12:11:25 PM

The small grapefruit symbol on the pill bottle with a line through it tells a modern tale: Avoid grapefruit... Read more.

Fresh lemon producers start to see turnaround

01/21/2011 12:08:15 PM

When life gives you lemons, just wait for the economy to improve. “Lemons took a pretty heavy hit... Read more.

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