Citrus Marketing: Business updates

01/20/2012 10:00:00 AM
Jim Offner

“We are very blessed in this company. A large part of our acres here are very old navel washingtons that were planted in the ’20s and ’30s. They really have high brix and hold on the trees well. There are very few geographic areas that raise this kind of fruit, so we’ve pushed that concept in our Asian market and in some of our domestic markets. That’s one thing that differentiates us. We also go out of our way to service our accounts. If somebody can’t do it, we’ll step up and do it.”

The new cold-storage facility opened at the end of the summer, Wollenman said.

“We added enough for 35 or 40 carloads,” adding that the new facility represented about a 30% expansion.

Paramount Citrus grows Mexico production

Paramount Citrus Association Inc., Delano, Calif., plans to expand production capacity in Mexico, said David Krause, president.

The company is growing at home, too, Krause said.

“Our second big initiative here is bringing online the new clementine packing facility here in Delano,” he said.

“That will open in October 2012. In the Cutie program, as our total acreage continues to grow and more comes into production, we have need for more packing facility, so the next facility is a Paramount-owned facility in Delano.”

The new facility will be 625,000 square feet, Krause said.

Rio Queen hires saleswoman

Grapefruit grower-shipper Rio Queen Inc., Mission, Texas, has hired Amanda Garcia to handle electronic and Web-based sales, said Mike Martin, president.

“She had been at London Fruit (in nearby Pharr, Texas) for several years and was out of produce for almost a year,” Martin said.

“She has been hired as sales in training with computers, where our business is in I-Trade and e-mail. There’s more of that, so we need somebody who has that savvy.”

Garcia started her new position in August. She had been with London Fruit for two or three years, according to Martin.

South Tex Organics upgrades equipment

Mission, Texas-based organic citrus grower-shipper South Tex Organics LC is operating with an auto-line system it recently installed in its packing shed for the current season, said Dennis Holbrook, president.

The company installed the system, in part, to enhance its food safety system, Holbrook said.

Sunkist Growers focuses on new varieties

Sherman Oaks, Calif.-based Sunkist Growers Inc. is focusing on some new varieties this year, said Claire Smith, spokeswoman for the grower-shipper.



Comments (0) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

Feedback Form
Leads to Insight