“Last year I wrote about some wonderful things happening in the orange and mandarin world, and as each week or two goes by, different varieties become available in your local supermarket, and especially at the farmers market,” she wrote.
Caplan said in an e-mail that Frieda’s recommends cross-merchandising specialty citrus along with standard citrus commodities.
“This way, consumers are able to see the wide variety of citrus available to them while looking for their typical oranges and lemons,” she said.
“Consumers are looking for ways to incorporate more produce into their daily diets, and merchandising citrus in a large display will attract their attention, as well as their sales. Providing signage with the health benefits, nutritional content and usage suggestions also helps to attract consumer interest.”
The industry could do more to convey the nutrition message, said Andrew Brown, a grower and board member of California Citrus Mutual, Exeter.
“As a grower, I’d like to see more,” he said.
“I think there’s a real resurgence of people wanting to know what they’re putting in their bodies and living through (the) healthy eating kind of aspect. We know about the vitamin C and potassium aspect.”