“People still have to eat, and citrus is one of those basic items,” said Mike Martin, president at Rio Queen Citrus Inc., Mission, Texas.
“It’s not a luxury. People who want to eat for health are going to continue to do so. People look to fight off colds and flu by eating vitamin C.”
Most in the industry also realize they must do their parts in keeping pricing under control.
“Last year we had a very light crop,” said Joel Nelsen, president of California Citrus Mutual, Exeter.
“We noticed the movement was very slow as people were hunkering down. This season, demand is more positive. It could be the better quality of fruit. As long as we don’t get greedy and price too high, I think we’ll be OK. We know we have to take care of things on our end.”