Asian, European avocado demand grows

08/15/2013 02:04:00 PM
Jim Offner

Rob Wedin, vice president of sales and marketing for Santa Paula, Calif.-based Calavo Growers Inc., said shipments to Japan have “kept us pretty busy.”

He and other marketers said South Korea also is increasing its imported volume of avocados.

China, a market with more than 1 billion consumers, remains a challenge, although some progress has been made in penetrating that marketplace, marketers said.

“China is much more of a challenge. However, there have been shipments going to Hong Kong and Shanghai, which has been very encouraging,” Henry said.

Calavo ships indirectly to China, primarily through Hong Kong, Wedin said.

“It’s a difficult market to get going,” he said.

Murietta, Calif.-based West Pak Inc. has been shipping to Asian markets, including China, through Shanghai, said Dan Acevedo, business development director. He said he expects those shipments to increase

“We’ve had some really good partnerships with customers in Japan,” he said. “The exposure avocados have received in their main dishes has really helped explode their market.”

As for China, the potential seems limitless, Acevedo said.

“I don’t know how to even digest what could happen in that market, with the population and the opportunity to grow in that market,” he said.


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