The program is national but is concentrated mostly on the West Coast, Lucy said.
Fresherized Foods to debut nondairy ranch-flavored dip
Saginaw, Texas-based Fresherized Foods Inc., which markets Wholly Guacamole, an item made with fresh avocados, is coming out with two new products this fall, said Jay Alley, vice president of sales.
“We made a nondairy ranch-flavored avocado dip, which comes out in August and available in produce departments,” he said.
The product will be launched nationwide in November, although it will be available on a more limited basis in August and September, he said.
The company also is launching a “homestyle” guacamole, which, according to Tracy Altman, vice president of marketing, is a “chunkier version with tomatoes, serrano peppers and lime.”
Hass Avocado Board compiles nutrition facts
The Irvine, Calif.-based Hass Avocado Board has released a compilation of sources that offer information about avocados and weight management, said Emiliano Escobedo, who became the board’s executive director in January.
The board is turning its marketing focus toward the nutritional aspects of avocados from all member growing regions.
The board also is getting ready to release results of a study with UCLA that examines the benefits of half an avocado served with a hamburger, Escobedo said.
“We’re expecting publication of that in the fourth quarter,” he said. “We’re excited about the results, because we think they’re going to be very promising.”
Henry Avocado expands bagging, storage capacity
Escondido, Calif.-based Henry Avocado Corp. is in expansion mode, said Phil Henry, president.
“We’ve been adding to our bagging, our cold storage and our ripening capabilities in anticipation of more volume,” Henry said.
The company has increased its bagging capabilities in the past six months, he said.
“We also added to our cold storage in Southern California,” Henry said, adding that the expansion, equates to about 150 pallets, or about 25% more volume, in cold storage there.
Index Fresh hires staff for food safety, sales
Bloomington, Calif.-based Index Fresh Inc. has added to its staff in the last year, said Giovanni Cavaletto, vice president of operations.
The company hired Nnaemaka Ike as food safety manager.
Keith Blanchard has been hired as a field representative for the company in the San Diego area.
Blanchard, an industry veteran with 18 years in avocados, came to Index Fresh in May from Harvest Time Produce Inc., Oceanside, Calif.