Mexican avocado import group starts TV campaign
The Mexican Hass Avocados Importers Association, Fallston, Md., will spotlight Mexican avocados on “Extra,” a news/entertainment program on the Fox network, said Jackie Bohmer, MHAIA’s marketing director.
It’s part of the association’s fall television campaign, Bohmer said.
The association also will celebrate Hispanic Heritage Month, Sept. 15 to Oct. 15, with a cooking segment on the Hispanic TV network Univision, Bohmer said.
No dates had been announced by press time.
New Limeco offers flat box with more ventilation
Princeton, Fla.-based grower-shipper New Limeco LLC has introduced a flat box for avocados that offers more ventilation that its predecessor, said Eddie Caram, general manager.
“It offers more shelf life,” he said.
Pacific Trellis Fruit hires avocado program manager
Josh Leichter is running the avocado program for Reedley, Calif.-based Pacific Trellis Fruit LLC out of New Jersey as he gets set to move.
Leichter, a 10-year veteran of the Oppenheimer Group, left that Vancouver, British Columbia-based fruit shipper in early May to join Pacific Trellis Fruit as its general manager.
Leichter has been based on the East Coast as vice president and grape category director Oppenheimer. He left Oppenheimer’s Newark, Del., office April 27 for his new position.
He said he is excited about taking over Pacific Trellis’ avocado program, which had been run by Gahl Crane.
During the upcoming fall avocado season, Pacific Trellis will have a program out of Chile similar in size to last season, Leichter said.
“We’re still active out of Mexico and California. That’s mostly handled out of our Los Angeles office and it’s on cruise control until I get out there,” he said.
Purity Organic taps veteran to run avocado program
Purity Organic/Pacific Organic Produce, based in San Francisco, has hired Mark Sandell to take over its avocado program, said Greg Holzman, the company’s chief executive officer.
Sandell has more than 30 years in the produce business, including 11 years with Stonehill Produce Inc. of Capistrano Beach, Calif.
“We wanted to get smarter about avocados, and we’ve known Mark for 20 years,” Holzman said.
Sandell took up his new position in mid-May, Holzman said.