Informed retail clerks help teach consumers

08/15/2013 02:59:00 PM
Jim Offner

Dan Acevedo, business development director at West Pak Inc., Murrieta, Calif., said his company’s JustRipe program provides a lot of valuable information.

“There is a JustRipe chart which we offer to our retailers to send out to the stores, which share with them the right way to select a ripe avocado,” he said.

Retailers and consumers benefit, Acevedo said.

“What we found is when you have a retailer on a JustRipe program, their customers find consistent ripeness whenever they walk into their stores, and that helps reduce shrink, because you don’t have people feeling every avocado,” he said.


Prev 1 2 Next All


Comments (0) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

Feedback Form
Leads to Insight