“We do not expect to see any significant volume of California hass during the remainder of 2009,” said Avi Crane, president of Orange, Calif.-based Prime Produce International LLC.
California to be ready to receive the first harvest in January.
Rob Wedin, Calavo Growers, Santa Paula, Calif., said California growers were able to reap good prices on a consistent basis.
“It has worked out very well,” he said. “California growers were able to get some good prices after expecting a double whammy of lower prices and lower volume.”
Wedin noted demand continues to increase.
“You can run across category materials that show it’s true,” he said.