Produce traceability three years later

09/28/2012 03:40:00 PM
Gary Fleming

Government regulation in the form of the Food Safety Modernization Act is on its way. It’s now just a matter of time.

The sooner the FDA publishes and enforces its regulations, the sooner the public will be protected against prolonged searches for the source of contaminated food.

It’s not just up to the buyers and the government, though.

There’s a third group that can influence the implementation of PTI: us, the produce community at large.

We are educated — most growers have heard of PTI and are fairly well informed.

And we are accountable — lawyers are now starting to target growers, distributors and buyers in food recalls, citing negligence in addition to strict liability.

With the health and wellness of consumers in our hands, are we willing to stick our heads in the sand and delay implementing a proven solution to make things better?

Three years ago, the industry decided it was important enough to come together and put PTI in place by 2012.

Our initial needs and reasons haven’t changed.

What we need to do now is keep the momentum going and see the initiative through.

Ultimately, this won’t happen until either retailers require it or the FDA mandates it.

It is up to us to keep the pressure on both groups and push for a safer, more traceable produce supply chain.

Gary Fleming is vice president of strategic services for RedLine Solutions, Santa Clara, Calif.

Comments (9) Leave a comment 

In 3 years of trying hard to force down PTI/GS1 the industry found out they where buffaloed by Mr. Fleming, a former GS1 employee, from the first day on about the traceability value of these expensive GTIN codes. All it does is ringing up the cash registers in some big stores because their employees can’t read and enter the PLU number fast enough. It's only about speeding up the check out and having a benchmark system of what is sold in an area for a company headquartered in United Kingdom paid by the producers.

All the recalls we had with GTIN codes still lead to a total removal of all products. To repeat a wrong story still doesn’t make a true story. People that are qualified enough to run their own businesses are not so stupid they can’t see the whole scam of the game. Using the retailers by putting pressure on the producers by threatening them not buying their products shows the value of the code. It has nothing to do with FSMA.

To repeat no one knows what FSMA will require is another silly story. Everybody in the organizations can tell their members as of today the urgently awaited rules will have extended and more refined GAP’s, heavy recordkeeping about sanitation and HACCP practices and documentation about prevention. The new registration system from FDA will take care of a rough form of traceback of contaminated food, as there is not a GTIN number needed or involved, just your FDA facility code.

You are correct, some retailers are saving money as the supllier has to pay for the ID to speed up the process in their facilities. You forgot about all the small stores they don't want the PTI case label. They don't belong to these organizations. The only rush situation is to register between now and end of December with FDA and be in compliance with FSMA not with PTI as the system doesn't work for traceback or food safety as we have been told over the years by GS1 affiliates.

Some of you are missing the point, and not offering a solution.

The point here is food safety, stop it, prevent any further wrong doing and save lives and
money.

The changes in produce are so dynamic that if you are involved in producing and fail to
foresee what's coming and still try to abide by historical rather than actual needs, you will
loose money and run the risk of getting behind in the game, a game in which you can't
belong just by mere 'want' alone.

Food canners have been doing traceability eons before fresh produce, it was only a matter
of time until it reached the levels if irresponsibility from some farmers for a PTI to be put in
place in the perishable industry.

It will take more than 3 years of promoting, errors, failures food borne illness before we can
minimize the risks of getting a safe food supply.

Obtaining a food supply from the USA is NOT synonymous with food safety. The USA has
far more food safety issues than all of those imports combined, why? because they used to
require less supervision or none at all. Times have changed, and sorry to say but there is
little place for romanticism when it comes to saving lives and having a price equilibrium in
supplying food.

If you are a small farmer and cannot implement an in-home PT solution with an excel
program and a zebra printer, I would suggest joining a coop and putting this system
together along with GTIN expenses.

Why would I buy any food that has the potential to make me ill and just because it comes
from a small producer that cannot afford traceability, I, my kids or some other consumer
have to suffer ill or death because of this? I don't believe so.

Mr. Fleming the industry needs more people like you.

Boy, a lot of passion in this discussion. PTI is the industry answer to FSMA and in the hopes it works the government would ease up on bringing down its crazy regulations. If FDA begins to regulate it will not do it with having in mind how much it will cost to a market participant to implement traceability rather under the consumer protection blanket. And lets agree, we and every industry would be okay with the government interfering less.

However if the main goal and should be to prevent loss of life then traceability should be as www.producetraceability.com states applicable to any one whose product ends up in the hand of a consumer. Yes, I believe direct sellers to consumer should implement a form of traceability. And if when FDA decides to regulate it should include growers that direct sell.

Saving money... Yes at the end of the day as business we are all looking at the bottom line and creating inefficiencies in the value chain can lower cost, save time even increase profit margins.

The problem that no one seems to pay attention to is some of what Ray is saying. Why do some mid-to-small growers feel like they are being left with the burden of carrying the expense of implementing traceability. I truly believe PTI has a great benefit for mid-to-small growers. However it is hard to see that when the price tag for PTI technology is insane.

I think Harvestresponse is the one that commented on pulling out Excel and begin to have traceability and a zebra printer. That will work if one has the understanding how to do it or at least the time to think it through to implement - What I believe is wrong with PTI is that many make more complicated than it actually is.

Sorry the website for produce traceability - www.producetraceability.org

If we as end consumers go to any point of sale, restaurant, retail, hospital that serves and or sells food for human consumption, why would we need to get ill or die from it?

My perception is that our world has reached a point where traceability is a necessity.
There are much more complicated audits for any food suppliers that would consider selling product say to South Korea.

Regardless of what size of a farm the product is being produced at, the grower needs to implement traceability. It sounds more complicated than it really is.

Data administration. If a farm has an accounting system, then it must integrate a traceability system to find out where their money is being at, at any given moment during the value chain, after all is money being transformed into an 'eatable good' and the reverted back to a bank account.

A documented log, accessible within a practical timeframe in case it is needed; simple for humans to read and scanners from farm to retail stores to identify. Original and 3D barcodes.

Any POS should be responsible for ensuring that their food supply is safe and wholesome for human consumption and they should guarantee that no risks are present.

It is their name on the line before reaching our mouths.

We have been ditching safe practices for so long, that we have reached the point where evasion is no longer an option.

We are all responsible, as end consumers we need more education; Businesses making money from perishables need to change their priorities from what ever they are right now, to placing Food Safety as their #1.

Of all the options that we make in business and life, they either add or take away value.

Which ones are we making more of?

1) If PTI is the solution to better food safety, then why are restaurants and other institutions such as schools and hospitals not included? According to the National Restaurant Association, 49% of food dollars are spent eating out.
2) Does PTI measurably improve food safety when the majority of recalls occur after the product is out of the supply chain?

PTI does nothing for food safety as it is just a tracking code for brand namesand a cash register ring-up code in big box stores. If someone can prove different let me know. We have recalls from different products every day and nothing can be found and everything has to be recalled for months on end. See onions with GTIN numbers ending up in sandwiches and salads. Stop the lies to the industry. PTI is not FMSA as you all know very well!