Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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SPECIAL REPORT: Foodservice

Industry’s school salad bar campaign makes strides

Grower-shippers have a chance to enhance their produce business while doing a good deed for local students, said Lorelei DiSogra, vice president of nutrition for the Washington, D.C.-based United Fresh Produce Association.
United Fresh, along with three other founding partners, has signed on with first lady Michelle Obama’s Let’s Move Salad Bars to Schools program, and members are making a difference in the way kids eat at school, she said.
In Southern California, for example, Dole Food Co., Westlake Village, recently donated salad bars to the Fred L. Williams School in Oxnard, Calif., and the Richard Bard School in Port Hueneme, Calif.
“Salad bar donations are a natural extension of Dole’s ongoing commitment to childhood nutrition,” Marty Ordman, Dole’s vice president of marketing and corporate communications, said in a news release. 
“By targeting school settings, we can help young people make healthier choices and get more fruits and vegetables on their plates.”
In Delano, Calif., Pandol Bros. Inc. recently donated a salad bar to the Nueva Vista School, and in Bakersfield, Calif., Sun World International LLC donated two salad bars at Tevis Junior High School.
In Cincinnati, Chiquita Brand International Inc. helped place salad bars in all 53 schools in a single year, DiSogra said.
“We are committed to promoting better childhood nutrition and wellness, and we are pleased to join United Fresh in this campaign,” Chiquita chairman and chief executive officer Fernando Aguirre said in a news release.
Publix Super Markets Inc., Lakeland, Fla., has donated salad bars to schools in the Southeast.
About 1,000 salad bars have been donated nationwide since the first lady launched the Let’s Move! campaign about a year ago. Of that number, United Fresh members donated about 160, DiSogra said.
The need for donations remains, however, since 900 applications remained unfunded as of November. But DiSogra is optimistic.
“This initiative — Let’s Move Salad Bars to Schools — has captured everybody’s attention and commitment,” she said. 
“When schools have a salad bar, those kids actually have the opportunity every single day to fill up half their plate with fruits and vegetables.”
United Fresh started its salad bar program as the Salad Bar in Every School initiative in 2009, she said, but merged with Obama’s program nine months later.
Other founding partners are the National Fruit and Vegetable Alliance, Food Family Farming Foundation and the Whole Foods Market Foundation.
“I think the industry has really embraced this,” DiSogra said. “It’s really the right thing to be doing.”

Grower-shippers have a chance to enhance their produce business while doing a good deed for local students, said Lorelei DiSogra, vice president of nutrition for the Washington, D.C.-based United Fresh Produce Association.

United Fresh, along with three other founding partners, has signed on with first lady Michelle Obama’s Let’s Move Salad Bars to Schools program, and members are making a difference in the way kids eat at school, she said.

In Southern California, for example, Dole Food Co., Westlake Village, recently donated salad bars to the Fred L. Williams School in Oxnard, Calif., and the Richard Bard School in Port Hueneme, Calif.

“Salad bar donations are a natural extension of Dole’s ongoing commitment to childhood nutrition,” Marty Ordman, Dole’s vice president of marketing and corporate communications, said in a news release. 

“By targeting school settings, we can help young people make healthier choices and get more fruits and vegetables on their plates.”

In Delano, Calif., Pandol Bros. Inc. recently donated a salad bar to the Nueva Vista School, and in Bakersfield, Calif., Sun World International LLC donated two salad bars at Tevis Junior High School.

In Cincinnati, Chiquita Brand International Inc. helped place salad bars in all 53 schools in a single year, DiSogra said.

“We are committed to promoting better childhood nutrition and wellness, and we are pleased to join United Fresh in this campaign,” Chiquita chairman and chief executive officer Fernando Aguirre said in a news release.

Publix Super Markets Inc., Lakeland, Fla., has donated salad bars to schools in the Southeast.

About 1,000 salad bars have been donated nationwide since the first lady launched the Let’s Move! campaign about a year ago. Of that number, United Fresh members donated about 160, DiSogra said.

The need for donations remains, however, since 900 applications remained unfunded as of November. But DiSogra is optimistic.

“This initiative — Let’s Move Salad Bars to Schools — has captured everybody’s attention and commitment,” she said. 

“When schools have a salad bar, those kids actually have the opportunity every single day to fill up half their plate with fruits and vegetables.”

United Fresh started its salad bar program as the Salad Bar in Every School initiative in 2009, she said, but merged with Obama’s program nine months later.

Other founding partners are the National Fruit and Vegetable Alliance, Food Family Farming Foundation and the Whole Foods Market Foundation.

“I think the industry has really embraced this,” DiSogra said. “It’s really the right thing to be doing.”


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