With the current push for healthful eating and fighting obesity, the timing couldn’t be better for promoting fresh fruits and vegetables throughout the foodservice industry.
The effect of the recession on foodservice produce sales varies from company to company, but most suppliers who saw a slump in business now say they’re seeing a rebound.
“For sure we saw a drop off in foodservice business during the recession,” said Doug Meyer, vice president of sales and marketing for West Pak Avocado, Temecula, Calif.
“In some instances we saw a shift to processed pulp and guacamole mixes, but we have seen a resurgence back to fresh avocados.”
“People are eating out, just not as often or as lavishly as they had in the past,” Meyer said.