Produce plays a role in foodservice category comeback - The Packer

Produce plays a role in foodservice category comeback

12/09/2011 12:23:00 PM
Tom Burfield

John Chamberlain, director of marketing for Limoneira Co., Santa Paula, Calif., also is pleased with the company’s foodservice business.

“We’re seeing a trend up,” he said. “We didn’t really notice a downturn.”

However, he said that upward movement is a function of the company’s switching to direct sales for its lemons, rather than marketing its product through Sherman Oaks, Calif.-based Sunkist Growers Inc.

Sunkist continues to market Limoneira’s specialty citrus.

Business is on the rebound among chains that have concepts to accommodate recession-weary consumers or that have adjusted their business models to retain and attract customers by shifting, for example, to more fresh and nutritious menu options, Meyer said.

The foodservice segment is very resilient, Iverson said, adding that he is pleased with the growth of the two-year-old company, which processes romaine, lettuce and cabbage exclusively for the foodservice industry.

“Every month is positive growth number, and we’re excited about it,” he said.

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