Restaurants, commodity boards join for promos

12/09/2011 12:16:00 PM
Tom Burfield

“We’re seeing increased usage and recognition of the versatility of grapes on menus,” she said.

California grapes were the featured fruit in October as part of Gaithersburg, Md.-based Sodexo Inc.’s Fresh Pick for Better Health program in schools nationwide. 

Grapes were featured on menus in schools, in foodservice promotional materials, in games for kids and in take-home recipes, Plummer said.

Fall promotions at the University of Massachusetts at Amherst and the University of Texas, Austin, also featured California grapes.

“Dining halls and retail venues on both campuses featured grapes, both in recipes, as a grab ’n’ go item, and as a healthy side alternative,” she said. 

Fresh grapes were recently added to the kids menus of Orlando, Fla.-based Olive Garden and Eat’n Park restaurants.

The Watsonville-based California Strawberry Commission has worked with Wendy’s International Inc., Dublin, Ohio, to develop the story “Behind the Berry” in support of the chain’s successful berry almond chicken salad, which was a spring/summer limited-time offer, said Chris Christian, the commission’s director of marketing.

California strawberries were featured in Wendy’s promotions of the salad to consumers, and a California strawberry grower video was posted on the company’s website.


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