“It’s increasing at a nice pace, but not going crazy,” Walsh said.
Camilo Penalosa, vice president of sales, marketing and procurement at Infinite Herbs & Specialties, Miami, said the demand for organic herbs is mostly in retail.
“In retail, organic is the majority, but in foodservice traditional is the majority,” he said.
The strong category demand has some challenges, however, as companies report an unfair playing field at times.
“Some companies are doing (organic herbs) properly, and some are not, presenting product at the marketplace at a price that isn’t sustainable at the proper level,” Walsh said.
“Herbs are unique because it has taken people longer to understand that things must be certified properly, so we’re working hard to educate consumers,” he said.