“If you look at the calendar, New Year’s is mint, and then the Kentucky Derby. Sage is extremely popular for poultry for Thanksgiving,” he said.
Basil, the most popular herb by far, is especially popular in the summer, as it’s often cross-merchandised with tomatoes.
In general, retail stores seem to be increasing their fresh herb departments, Schueller said.
“It’s really been easier to find stores that have a big variety of these fresh herbs in the produce department,” he said. “And it’s been increasing the bottom line of the produce department.”