Business updates: Garlic & Herbs Marketing

08/02/2010 02:52:47 PM
Jim Offner

The festival also featured a Garlic Showdown, with prominent Bay Area chefs Jerry Regester, Mattin Noblia, Jesse Llapitan and defending champion Ryan Scott.

HerbThyme Farms hires operations V.P.

Perrysburg, Ohio-based HerbThyme Farms Inc. has hired Oscar Garcia as its vice president of operations, said Vern Meyer, executive administrator.

“He is bringing some new techniques to the herb world,” Meyer said.

“We are collecting data from customers and farms and packinghouses to really scientifically approach how to grow the best oregano, how to make basil last an extra two days and track it through the system. We are putting in this intense methodology that’s changing the whole way the herb business has been done over the last 25 years.”

Garcia is a newcomer to the produce industry, having come from the manufacturing sector, Meyer said.

HerbThyme also is updating its packinghouses with automated labeling machines, Meyer said.

“We’re doing lots of training all the time on how to be the best,” he said.

“We’re building and updating our whole customer service area. It’s all about service, making sure things happen when the truck is late, updating orders that change to make sure our customers never run out of stock.”

Infinite Herbs adds warehouse space

Miami-based Infinite Herbs & Specialties has opened a 4,000-square-foot warehouse and packing operation in Chicago, said Camilo Penalosa, vice president of business development and partner.

The company already had similar facilities in Boston and Miami.

Infinite Herbs & Specialties also has started some farms and greenhouses in California, in the Oxnard-Ventura region, Penalosa said.

The company also grows herbs outdoors on 100 acres in Colombia, 7 acres in Mexico and 60 acres in California, he said. It also has 12 acres of greenhouse production in California, he added.

“We diversify to fight against Mother Nature’s risks,” he said.

Jacobs Farm/Del Cabo introduces recipe pairings

Pescadero, Calif.-based Jacobs Farm/Del Cabo Inc. has launched a label called Del Cabo Culinary Combos, said Marina Pace, marketing spokeswoman for the company.

“Under our new Del Cabo Culinary Combos label, we combine both lines of products — Del Cabo vegetables with compatible fresh culinary herbs from Jacobs Farm — with easy-to-prepare recipes that provide quick and easy solutions for delicious gourmet meals,” Pace said.

The line features “eco-friendly packaging with compostable trays, clear messaging and accessible recipes,” she added.



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