Business updates: Garlic & Herbs Marketing - The Packer

Business updates: Garlic & Herbs Marketing

08/02/2010 02:52:47 PM
Jim Offner

The first Culinary Combos packs are Organic Zucchini and Fresh Herbs and Organic Persian Cucumbers with Fresh Herbs, with a line extension using other organic seasonal fresh vegetables and herbs planned for the future, she said.

The company also has opened a warehouse packing and distribution center in Boston and has grown its greenhouse production from 250,000 square feet to more than 1 million square feet in the last two years, Pace said.

“This allows us to provide local basil year-round, and ensures a supply of chives, sage and other herbs difficult to source during the winter months,” she said.

Shenandoah Growers fills three staff positions

Shenandoah Growers Inc., Harrisonburg, Va., has made several additions to its sales and marketing program.

Remy Dardani has been named customer care manager, Richard Wangenheim is now sales and marketing executive, and Philip Karp has joined the company as vice president of sales and marketing.

Dardani has experience in category management, field operations and customer service.

Wangenheim has more than 20 years’ experience in sales management and marketing of fresh foods. He works with Michele Henning, vice president of key accounts in sales and account management.

Karp has 15 years’ experience in consumer marketing, retail leadership and business development. He drives the company’s consumer-centric strategy.

Shenandoah now offers a quarter-ounce Recipe Size fresh-cut clamshell, which enables the company “to tailor our programs to maximize fresh herb category sales based on an individual retailer’s specific shopper, market, positioning and footprints,” Henning said.

Shenandoah also will be harvesting herbs in a new greenhouse operation, beginning in September, said Timothy Heydon, president and chief executive officer.

The firm also is coming out with new packaging designs for clamshell labels and inserts. The change is designed to make the company’s color-coded packaging “cleaner, more contemporary, easier to read and more visually appealing on the shelf,” Karp said.

Spice World debuts squeezable garlic

Orlando, Fla.-based Spice World Inc. now offers minced garlic in a squeezable bottle, said Louis Hymel III, director of purchasing and marketing.

“It has taken it from an ingredient standpoint almost to a condiment standpoint,” Hymel said.

“It’s a great-looking pack and very convenient and, so far, the reception has been excellent.”


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