Marketing Profiles http://www.thepacker.com/fruit-vegetable-news/marketing-profiles RSS Feed for Marketing Profiles en-us Fri, 17 May 2013 13:21:40 GMT Pepper market off to head start this year http://www.thepacker.com/fruit-vegetable-news/marketing-profiles/Pepper-market-off-to-head-start-this-year-207785021.html A strong pepper market was building in late April and early May, following a couple of supply hiccups in winter, grower-shippers and marketers said. Researchers invent afforable plastic circuit http://www.thepacker.com/fruit-vegetable-news/marketing-profiles/Researchers-invent-afforable-plastic-circuit-207770061.html Researchers have invented an affordable plastic circuit that they say could revolutionize the fresh food industry by allowing for freshness monitoring within packaging. A decade for Sormac http://www.thepacker.com/fruit-vegetable-news/marketing-profiles/A-decade-for-Sormac-207732671.html May 1 marked the 10th anniversary of Venlo, Netherlands-based Sormac BV, which specializes in packaging equipment for the fresh produce industry with a focus on the fresh-cut sector. Naturipe, avocado commission partner on breakfast promo http://www.thepacker.com/fruit-vegetable-news/marketing-profiles/Naturipe-avocado-commission-partner-on-breakfast-promo-207376591.html Naturipe Farms LLC, Estero, Fla., has partnered with the California Avocado Commission for its “Wake up to Breakfast with California Avocados” campaign. Strawberries lead as berry category grows http://www.thepacker.com/fruit-vegetable-news/marketing-profiles/Strawberries-lead-as-berry-category-grows-207376181.html The berry category is growing with strawberries still at the top, though blueberries, raspberries and blackberries enjoy major success as well. Berry suppliers turn to movie promotions http://www.thepacker.com/fruit-vegetable-news/marketing-profiles/Berry-suppliers-turn-to-movie-promotions-207375401.html Two berry suppliers have collaborated with Hollywood studios on soon-to-be-released animated films as part of their summer promotions. Retail tools help consumers buy more berries http://www.thepacker.com/fruit-vegetable-news/marketing-profiles/Retail-tools-help-consumers-buy-more-berries-207375061.html Berries remain at the top of retail sales trends, thanks to several marketing techniques, including cross-promotions. Foodservice focuses on berries http://www.thepacker.com/fruit-vegetable-news/marketing-profiles/Foodservice-focuses-on-berries-207374711.html More berries are showing up in foodservice applications, according to suppliers. Blueberries especially are popular items on restaurant menus. For blueberry council, foodservice completes circle http://www.thepacker.com/fruit-vegetable-news/marketing-profiles/For-blueberry-council-foodservice-completes-circle-207374351.html The U.S. Highbush Blueberry Council has invested heavily in expanding the foodservice use of blueberries, council spokeswoman Kathy Blake says. Blueberry category enjoys growth http://www.thepacker.com/fruit-vegetable-news/marketing-profiles/Blueberry-category-enjoys-growth--207373741.html Blueberries continue to be a hot item as consumers can’t seem to get enough of the little blue “super fruit.”