Marketing Profiles http://www.thepacker.com/fruit-vegetable-news/marketing-profiles RSS Feed for Marketing Profiles en-us Mon, 14 May 2012 19:26:35 GMT Colors, varieties play into promos for onions http://www.thepacker.com/fruit-vegetable-news/marketing-profiles/Colors-varieties-play-into-promos-for-onions-150993825.html Onions are not just a sweet business, even though conversations about the product often turn toward one sweet variety or another. Onion industry awaits safety ruling http://www.thepacker.com/fruit-vegetable-news/marketing-profiles/Industry--150993415.html Growers and shippers of onions and other commodities say they once could highlight their food safety programs in their marketing initiatives, but that’s no longer the case. Onion Marketing business update briefs http://www.thepacker.com/fruit-vegetable-news/marketing-profiles/Onion-Marketing-business-update-briefs-150992785.html Hatch, N.M.-based Adams Produce Inc. is observing its 30th anniversary in 2012, said Scott Adams, company owner. Peppers Marketing business update briefs http://www.thepacker.com/fruit-vegetable-news/marketing-profiles/Peppers-Marketing-business-update-briefs-150963295.html BC Hot House is up 28% overall in cases this year with a projected growth of another 30% for next summer, said Kevin Batt, director of sales for BC Hot House Foods Inc., Surrey, British Columbia. Pepper grower-shippers predict steady prices, good supply http://www.thepacker.com/fruit-vegetable-news/marketing-profiles/Ample-pepper-supply-expected-for-summer-150954035.html With no major weather issues plaguing growing areas, pepper producers expect a quality crop in steady supply to kick off the summer season. Expanded retail space accommodates peppers http://www.thepacker.com/fruit-vegetable-news/marketing-profiles/Expanded-retail-space-accommodates-peppers-150953535.html As bell pepper consumption continues to increase throughout the U.S., the industry is moving to meet demand. Pepper producers continue to add acreage, the foodservice industry uses more peppers than ever before and retailers offer bigger display spaces and greater selection. Demand for super-hot peppers buoys markets http://www.thepacker.com/fruit-vegetable-news/marketing-profiles/Demand-for-super-hot-peppers-buoys-markets-150953085.html Some like it hot. And some like it really hot. Superhot varieties of peppers are gaining in popularity and making a space for themselves in the hot pepper market along with their popular pepper cousins, the jalapeño, serrano and habañero. Onion oversupply eases as seasons change, marketers say http://www.thepacker.com/fruit-vegetable-news/marketing-profiles/Onion-oversupply-hampers-spring-prices-150952585.html Onion marketers had plenty of product to showcase by the end of April. Perhaps too much, according to some. Potato cross-promotions aid onion movement http://www.thepacker.com/fruit-vegetable-news/marketing-profiles/Potato-cross-promotions-aid-onion-movement-150952065.html Cross-promotion is the key term for the Greeley, Colo.-based National Onion Association’s retail push this year, said Kim Reddin, director of industry relations with the association. Onion export opportunities help shippers' sales http://www.thepacker.com/fruit-vegetable-news/marketing-profiles/Onion-export-opportunities-help-shippers-sales-150951715.html Export sales of onions tend to vary according to conditions in individual global markets, but sources say profit possibilities exist overseas.