Marketing to Kids

MARKETING TO KIDS

Peddling produce proves easier than selling sugary snacks

08/07/2014 1:52:44 PM

Produce marketers don’t exactly think their job is easy, but they do realize promoting healthy... Read more.


Marking to Kids business updates

08/07/2014 12:59:12 PM

California Giant gets kids in kitchens Watsonville-based California Giant Berry Farms is working to get children... Read more.


Companies develop products to serve families

08/07/2014 12:38:01 PM

Produce marketers have developed a mix of ideas to promote produce for families. The tried-and-true formula... Read more.



Naturipe plans Sesame campaign

08/07/2014 12:20:42 PM

Naturipe Farms LLC, Salinas, Calif., will participate in the Produce Marketing Association’s Eat Brighter! campaign,... Read more.


Companies partner with characters

08/07/2014 12:13:42 PM

When it comes to using characters on packaging, some companies have found success in creating their... Read more.


Age targets vary by brand, product

08/07/2014 11:43:36 AM

Companies seek different segments of the family niche with various targeted brands. Steve Lutz, vice president... Read more.


Marketing to Kids Business Updates

04/16/2014 10:57:24 AM

CMI broadens roll out of Heros bags Columbia Marketing International, Wenatchee, Wash., introduced its Hero box... Read more.



Produce for Kids closes in on raising $5 million

04/16/2014 10:50:59 AM

During the last 12 years, Produce for Kids has raised nearly $5 million for children’s charities. Now... Read more.


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