MARKETING TO KIDS
Peddling produce proves easier than selling sugary snacks
08/07/2014 1:52:44 PMProduce marketers don’t exactly think their job is easy, but they do realize promoting healthy... Read more.
Marking to Kids business updates
08/07/2014 12:59:12 PMCalifornia Giant gets kids in kitchens Watsonville-based California Giant Berry Farms is working to get children... Read more.
Naturipe plans Sesame campaign
08/07/2014 12:20:42 PMNaturipe Farms LLC, Salinas, Calif., will participate in the Produce Marketing Association’s Eat Brighter! campaign,... Read more.
Age targets vary by brand, product
08/07/2014 11:43:36 AMCompanies seek different segments of the family niche with various targeted brands. Steve Lutz, vice president... Read more.
- Paramount Citrus replaces Cuties brand with Wonderful Halos
- Organically Grown joins fair trade group
- Sun Pacific buys Cuties brand, breaks ties with Paramount Citrus
- Doing what I say might be easier with food coach
- Indian River shipper not packing this season
- Sun World names new CEO, details strategy